Thailand e-books market : players

Thailand book's market was change a lot in 2014-2015. E-book is one of the main reason. I have been a writer for 15 years. At the first year that I published my first novel,the e-book market was not enable in Thailand. All writers sent their typescript to editors and wait for 3-6 months before editors accepted or rejected their stories.

During the past several years, technological change has an effect for world book industry. A lot of books are sell online and become an e-books. For the world market, there are many online bookstores which sell e-books such as Amazon, Barnes & Noble, Google Play etc .

In 2015, there were more than 300 traditional publishers in Thailand, The market value of  book industry was expected to be worth 24,600-25,000 million baht and 5% annual growth rate. The top three bestselling are Fiction, Children books and Study/exam books.

Thailand’s books market is a very small  comparing with GDP (whole country's population income). It is only 0.2% of GDP.
In 2014-2015, Thailand e-book market was estimated as 1-2% of Thailand’s book market or 400-600 million baht. In the other hand, market growth rate is larger than traditional market growth rate. Market drivers are growth rate of tablet and mobile users, new self-published writers and lower price comparing with original or traditional books.


Thailand e-book market will grow to 6,000 baht in next 5 years. There are e-book publishers/operators in Thailand as follows;

Mobile E-Book  http://mebmarket.com
OokBee  http://ookbee.com / aisbookstore.com
Hytexts http://www.hytexts.com

4Dbook&Sanook,com
Ebooks.in.th
2ebook.com

Most of them are not traditional publishers which expand their market to e-books but they are IT or technology companies which change their business model to e-books.

For traditional publishers, they are just followers in the e-books market as follows;

asiabooks.com
se-ed.com
naiin.com
b2s.com


Source :
http://www.pubat.or.th/index/pages/News%20Feed/8b12843da2ab49feb9ccb1e6e3ea067f
http://marketeer.co.th/archives/49809

[November,2016]